Fashion & Lifestyle

Many people question this and ask us if it would be just one thing. And the answer is: no. It’s not the same thing and I’m here to explain the difference between them.

Fashion is a clothing trend determined at a time and reflects the behavior of society within the contexts in which it is inserted.

Style is a set of factors, such as our personality, influences, beliefs, experiences and everything else that concerns our essence. It is he who guarantees a more consistent look, respecting who we are, which brings a deeper bias.

This is one of the big differences between fashion and style! Fashion walks with the collective, with the whole! Style is unique, it’s personalized, it’s the translation of our identity!

Another big difference is that Fashion is in constant renewal, changing with each season, with each event, with each change in our behavioral pattern.

The style, however, does not have this changeable characteristic according to time. What can change are our objectives and image intentions, and that is where it is worth analyzing the needs of each case and each person, in a timely manner.

Within the Image and Style Consultancy, we use Fashion to our advantage as a work tool, which helps us to bring to the client’s image, pieces and elements that imprint her personal style.

So, it can be said that Fashion and Style can, yes, walk together if this suits the person, that is, if he is interested in trends, if he consumes fashion or if, in some way, he has the need to communicate this , strategically.

And as Coco Chanel once said, “Fashion passes, Style remains”.