Design & Creative Solutions
What Is a Creative Solution?
The Creative Process
Design (Interior, Fashion, etc.) bring together two different things: artistic creation and the practical world of commerce. Put simply, it is intelligence / Vision made tridimensional, physical and possible. A designer is a creative artist who deals with the realities of planning, from assessing client needs and crafting a solution to selecting appropriate materials (papers, inks, glues, and varnishes), maintaining strict budgets, and understanding the aesthetics.
The Design
A designer must make connections between creativity and process in the mind in order to successfully communicate a message to an audience and answer a client’s needs.
What Is a Creative Solution?
At its core, a creative solution solves a client’s problem through the design medium/language. It is…
- appropriate for the client’s product, spirit, and objectives.
- communicated clearly.
- functional. A package has to open. The identity comes out. A map has to direct.
- impactful.
- memorable.
- original.
- fresh, stimulating, exciting, and stunning.
- executed appropriately and well.
In order to understand consumers style preferences, we must have a better comprehension of the human mind. What is the nature of our projections and what do we aspire to? How do we see ourselves? How do we wish to be seen? How do we see others?
The beauty of being human is that we always need to express our essence in a variety of ways. The way we adorn ourselves, the gifts we choose to offer others, the food we eat, the things we surround our lives with, the places we want to visit, the hotels we stay in, even the houses we live in. All this put together becomes our Lifestyle Identity.
My goal is to share a new vision, a radically different way of observing the consumer style preferences, and how to interpret and segment all the data available to us nowadays.
